The Island of Principle

I want to talk more about why Genesis exists and what’s ahead for the brand.

Our ideal teammate isn’t someone looking to be trained from scratch. It’s someone who already has a book of business. Someone with real relationships. Someone who doesn’t need their hand held but would benefit from being around other players instead of operating like a lone ranger.

I’ve done a little bit of everything in this business. I’ve believed a little bit of everything too.

Early in my career, I was looking for the “older guys” who could mentor me and get me into rooms I otherwise wouldn’t have access to. Somewhere along the way, I realized I’ve become that guy for other people now.

That’s rewarding. It really is.

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But there’s another truth that’s become very clear over the last couple of years.

In commercial real estate, money tends to trump just about everything.

You can meet people who say all the right things. People who talk about values, alignment, and building something bigger than themselves. You think you’ve found like-minded people.

And then… money shows up.

When enough money or the right opportunity gets injected into the equation, people tend to forget the principles they said they stood for.

That’s when you find out what people are actually about.

The island of principle is usually smaller than you think.

But small doesn’t mean disappointing. It doesn’t mean boring or unsuccessful either. What it actually means is less complication, less wasted energy, and more meaningful wins with the right people.

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And when you can put yourself in rooms with more people who are focused on what they bring to the table instead of what they can take from it… that’s a good place to be.

That’s where Genesis is today. Clear. Focused. Moving forward with a smaller group of people who are aligned with that mindset.

For me, that’s the only kind of team worth building.

Show me people who are who they say they are. People who are clear about what they want. People who work harder than average. Those are the people I want to be around and do business with.

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We haven’t talked much about splits at Genesis, but there’s no reason not to.

From the beginning, I’ve been intentional about one thing:

I’ve lived the 50/50 broker split. I won’t do that to someone else as long as I have control over how Genesis operates.

A company that needs more than 30% usually has priorities that don’t align with mine.

That mindset carries into everything we do. We want to give a little more than we take. That’s the goal.

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I never want to look someone in the eye and know Genesis is taking more than it’s giving. There are plenty of companies already doing that.

What we want to do is leave more money in the pockets of our agents so we can all do more deals together.

Propping up unnecessary overhead and inefficient systems just to look like a company whose foundations were laid a couple decades ago is a waste.

The world has changed.

That money is better used by the people actually doing the work.

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That’s Genesis.

It’s a home for brokers who already know how to operate. People building their own relationships, finding their own deals, and wanting to be around others doing the same.

It’s a place where we do what we say we’re going to do.

It’s a place for people who don’t fit the corporate mold—and don’t want to.

I’ve always felt like a bit of a misfit and I have found I like working with people who are unapologetically real.

More than anything, Genesis a company where I want to wake up, go to work, and be surrounded by a handful of people who genuinely care about each other’s success.

Because if we’re not doing that… what are we actually building?

If this resonates with you, let’s grab coffee.
I’d be happy to tell you more about what we’re building at Genesis.